Exploring the Lowe’s Life: A Comprehensive Overview

A Century of Service and Impact

Founded in 1921 by L.S. Lowe, Lowe’s Companies, Inc. has evolved from a small-town hardware store in North Carolina to one of the largest home improvement retailers globally. With a rich heritage of putting people at the heart of everything it does, Lowe’s has become a household name for DIY enthusiasts, homeowners, and professionals alike.

100 Impact Projects for Lowe’s Centennial

In celebration of its centennial in 2021, Lowe’s sponsored 100 impact projects across 36 states in the United States. These projects supported worthy initiatives and communities nationwide. From community centers and shelters to cultural preservations and gardens, each project had a unique story to tell. Lowe’s commitment to making a positive difference extended beyond its business operations, demonstrating its dedication to serving the communities it calls home1.

Total Home Strategy: A Customer-Centric Approach

Lowe’s Total Home strategy focuses on providing customers with the products and services they need for every project within their homes. This comprehensive approach aims to cater to both Pro (professional) and DIY (do-it-yourself) customers. Let’s examine the main elements of this tactic:

  1. Drive Pro Penetration: Lowe’s has seen remarkable growth in Pro sales, with a 24% increase in 2021. By understanding the unique needs of professional contractors, Lowe’s continues to enhance its offerings and services to support their projects.
  2. Accelerate Online Business: The digital landscape is crucial, and Lowe’s recognizes this. With an 18% increase in Lowes.com sales, the company is committed to providing a seamless online shopping experience for its customers.
  3. Expand Installation Services: Lowe’s aims to simplify home improvement by offering installation services. Whether it’s kitchen remodeling, flooring, or appliance installation, Lowe’s provides professional assistance to its customers.
  4. Drive Localization: Recognizing that each community has distinct preferences and needs, Lowe’s tailors its product assortment and services to cater to local demands.
  5. Commitment to Shareholders: Lowe’s remains committed to generating long-term profitable growth and driving shareholder value. In 2021, the company returned $15.1 billion to shareholders through share repurchases and dividends. The quarterly cash dividend was increased by 33%, continuing a tradition of annual dividend increases since Lowe’s went public in 196112.

Associates: The Heart of Lowe’s Success

Lowe’s success wouldn’t be possible without its more than 300,000 associates. Their unwavering commitment to delivering exceptional customer service, especially during the challenges posed by the COVID-19 pandemic, has been critical. Lowe’s recognizes their efforts by providing profit-sharing bonuses and year-end discretionary bonuses. In 2021, every store earned the Winning Together profit-sharing bonuses, totaling $475 millionAdditionally, front-line associates received a year-end bonus of $265 million as a token of appreciation for their hard work1.


Exploring the Lowe’s life reveals a company deeply rooted in community impact, customer-centric strategies, and a dedicated workforce. As Lowe’s continues to evolve, its commitment to serving customers and shareholders remains unwavering. Whether you’re a homeowner embarking on a DIY project or a professional contractor seeking reliable supplies, Lowe’s is there to support your journey.

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